Patanjali Success Story | The Rise of Patanjali
Patanjali Ayurved Limited is the fastest growing FMCG in India with sale of 5000 crore in 2015-2016. Patanjali Ayurved Limited was established in 2006 since then it is growing many folds. Patanjali was founded by Baba ramdev and Acharya BalKrishan. Balkrishan is the CEO of the organisation with around 94% shareholding in the group whereas Baba ramdev is the main brand Ambassador and the face of the organisation. So in this post we will tell you about Patanjali Success Story, and how it is rising day by day.
If we look at sales of Patanjali, the company has grown about 10 times since 5 years and targeting double sales in 2016-2017 of around 10000 Crore rs. If Patanjali achieve its targets then it will become second largest FMCG company india. Only Hindustan unilever will be ahead of patanjali after that.
You all were amazed to see the success of this duo and I tried to figure out what are the major reasons of their success in this video Video below . I skipped the political factor for some obvious reasons.
Patanjali Success Story : Video
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Major Reasons of Patanjali Success :-
So from the above video we concluded these major factors for Patanjali’s Success.
- Competitive Pricing
- Strong sales distribution network.
- Swadeshi Factor
- Baba Ramdev as Patanjali Face
- single Brand Strategy
- Political Factors
I have discussed about all the factors in detail in above video so do watch it first . I hope you will like it and do share it with your friends. Keep visiting canotes.in for more updates.
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If you think i have missed any point or any other factor then do comment below in comment section 🙂